About Aaron Mann

Aaron’s career has been focused on big data, marketing analytics, and brand strategy since 2006 when he founded RelevantMind, one of the first social media curated content platforms. In 2009 he launched Socialarc, a leading marketing services agency and AudienceArc, a technology company focused on social and earned media analytics. Socialarc, acquired in 2014, developed marketing strategies and executed campaigns for many well-known brands including Visa, Trulia, Capital One, SanDisk, Lenovo, and Verizon. Leveraging deep insight from the marketing services business, AudienceArc has been developing technology-based marketing solutions that have been deployed for clients including Visa, Symantec, Trulia and AB/InBev. Aaron enjoys climbing, snowboarding and anything two-wheeled, from mountain bikes to motorcycles.

Video: Implementing Key Value Indicators

Designing and Implementing Key Value Indicator frameworks to forecast qualitative value in an organizationally consistent and rigorous way. Transcript

By | April 24th, 2017|Analytics, Best Practices, Decision Frameworks, Key Value Indicators, Measurement, Uncategorized|Comments Off on Video: Implementing Key Value Indicators

Video: Introduction to Key Value Indicators

Introduction to the Key Value Indicator methodology as a way for organizations to develop a consistent and rigorous way to forecast qualitative value. Transcript

By | April 23rd, 2017|Analytics, Best Practices, Decision Frameworks, Key Value Indicators, Measurement, Uncategorized|Comments Off on Video: Introduction to Key Value Indicators

Using Key Value Indicators to Make Better Decisions

Prioritization is one of the most important roles of a leadership team. With too many projects competing for limited resources it’s critical to make the right choices on choice on what, and what not, to pursue. We’re used to forecasting value that lends itself to financial indicators like Revenue, Net Present Value, Internal Rates [...]

By | January 30th, 2017|Analytics, Best Practices, Decision Frameworks, Key Value Indicators, Measurement, Uncategorized|Comments Off on Using Key Value Indicators to Make Better Decisions