A2K doesn’t believe in one-size-fits-all answers. That’s why our offerings range from project-specific consulting engagements to standalone SaaS solutions.

Because your solutions should be as unique as your challenges.

Key Value Indicators

How do you forecast intangible value?

Key Value Indicators measure the value of program benefits that don’t readily translate to a direct financial value. While related to Key Performance Indicators, KVIs are forward-looking, forecasting the future impact of everything from products to content. Key Value Indicators are primarily used when evaluating “should you do it,” while KPIs measure how well you’re doing after the decision is made.

A KVI framework:

  • Creates an agreed organizational approach to consistently evaluating qualitative value and expected performance.

  • Empowers decision-making that’s based on realistic forecasts, benchmarked context, and holistic value

  • Delivers a measurement plan that’s actionable, readily translating to meaningful KPIs

Contact us to find out how a decision framework can help your business!

Reputation Analytics

Perfect Reports, Every Time.

A2K’s Reputation KPI gives you a single benchmarked measure of reputation. The Analytics Dashboard gives you competitive context for the Reputation KPI and delivers the detailed metrics that inform competitive insights and strategic development.

  • Customized to reflect your objectives and business priorities

  • A lightweight process that reduces reporting cost

  • Category-specific performance benchmarks

  • Designed to fit within existing budgets and workflows

To find out more please drop us a line!

Consulting Services

We leverage a new interdisciplinary model that brings together a curated collective of senior-level specialists with the specific talent and domain expertise you need. These are some areas our recent work has been focused on:

  • Business and Organizational Strategy

  • Evaluation and Decision Frameworks

  • Forecasting and Measuring Qualitative Value

  • Analytics, KPI Design, and Success Measurement

  • Marketing & Communications Architecture

  • Reputation / Valuation Narrative Development

Representative Clients


About Us

We strive to exceed expectations and create lasting value for our clients. Throughout any engagement, from straightforward software implementations to complex multi-stakeholder consulting projects, we always ask ourselves: Is what we’re doing strategic, actionable, and sustainable? That’s how we make sure that our deliverables align with your organizational goals and add long-term value.


Aaron Mann
Aaron MannPresident
Aaron is a strategy and analytics leader focused on delivering clear value and measurable results. He has over 20 years of experience working with companies that span Fortune 500 enterprises, high-growth technology companies, and venture-backed startups.

Aaron’s had the privilege of working on strategy, operational execution, and analytics with leading companies including Genentech, Visa, Norton, Roche, Capital One, Verizon, and Lenovo. Always curious, Aaron has a talent for asking the right questions, understanding the business problem, and then designing the right strategies and tactics to deliver results.

Aaron enjoys climbing, snowboarding and anything two-wheeled, from mountain bikes to motorcycles.