Technology-enabled solutions and consulting services designed to meet your business challenges.
A2K doesn’t believe in one-size-fits-all answers. That’s why our offerings range from project-specific consulting engagements to technology-enabled SaaS solutions.
Because your solutions should be as unique as your challenges.
Key Value Indicators
Key Value Indicators measure the value of program benefits that don’t readily translate to a direct financial value. While related to Key Performance Indicators, KVIs are forward-looking, forecasting the future impact of everything from products to content. Key Value Indicators are primarily used when evaluating “should you do it,” while KPIs measure how well you’re doing after the decision is made.
A KVI framework:
Creates an agreed organizational approach to consistently evaluating qualitative value and expected performance.
Empowers decision-making that’s based on realistic forecasts, benchmarked context, and holistic value
Delivers a measurement plan that’s actionable, readily translating to meaningful KPIs
Perfect Reporting, Every Time.
A2K’s Reputation KPI gives you a single benchmarked measure of reputation. The Analytics Dashboard gives you competitive context for the Reputation KPI and delivers the detailed metrics that inform competitive insights and strategic development.
Customized to reflect your objectives and business priorities
Category-specific performance benchmarks
Media and analysts that are most influential in your category
A lightweight process that reduces reporting cost
To find out more, and for demo access, please email us at contact@A2Knowledge.com.
We leverage a new interdisciplinary model that brings together a curated collective of senior-level specialists with the specific talent and domain expertise you need. These are some areas our recent work has been focused on:
Business and Organizational Strategy
Evaluation and Decision Frameworks
Forecasting and Measuring Qualitative Value
Analytics, KPI Design, and Success Measurement
Marketing & Communications Architecture
Reputation / Valuation Narrative Development
A2K doesn’t believe in one-size-fits-all solutions. We leverage a new interdisciplinary model that brings together a curated collective of senior-level specialists with the specific talent and domain expertise you need. This open innovation model eliminates traditional consulting capacity constraints and ensures that you always have a flexible team that brings fresh approaches, new ideas, and leading-edge solutions.
Aaron is a strategy and analytics leader focused on delivering clear value and measurable results. He has over 20 years of experience working with companies that span Fortune 500 enterprises, high-growth technology companies, and venture-backed startups.
Aaron’s had the privilege of working on strategy, operational execution, and analytics with leading companies including Genentech, Visa, Norton, Roche, Capital One, Verizon, and Lenovo. Always curious, Aaron has a talent for asking the right questions, understanding the business problem, and then designing the right strategies and tactics to deliver results.
Aaron enjoys climbing, snowboarding and anything two-wheeled, from mountain bikes to motorcycles.