Technology-enabled solutions and consulting services designed to meet your business challenges.
Solutions
A2K doesn’t believe in one-size-fits-all answers. That’s why our offerings range from project-specific consulting engagements to technology-enabled SaaS solutions.
Because your solutions should be as unique as your challenges.
Key Value Indicators
Key Value Indicators measure the value of program benefits that don’t readily translate to a direct financial value. While related to Key Performance Indicators, KVIs are forward-looking, forecasting the future impact of everything from products to content. Key Value Indicators are primarily used when evaluating “should you do it,” while KPIs measure how well you’re doing after the decision is made.
A KVI framework:
Creates an agreed organizational approach to consistently evaluating qualitative value and expected performance.
Empowers decision-making that’s based on realistic forecasts, benchmarked context, and holistic value
Delivers a measurement plan that’s actionable, readily translating to meaningful KPIs
Reputation Analytics
A2K’s Reputation KPI distills the quality, context, and tone of media coverage to a single KPI, indexed against competitive benchmarks. Understand your media visibility and reputation in a competitive context:
Awareness: Your influence and reach in authority media benchmarked against the competitive set.
Perception: The quality of media coverage assessed by the type of coverage (prominence, thought-leadership, etc.) and sentiment.
A2K delivers Reputation Analytics in a Reporting as a Service (RaaS) format, giving you both online access to the metrics and the comprehensive competitive insights that allow you to:
Maximize your return on existing resources
Benchmark your existing strategy and efficacy
Understand what’s working for the competition
Set measurable objectives
Inform existing and new investments in marketing, communications and creative
Measure internal and agency performance
Reputation Dashboard: Trendline
Reputation Dashboard: Benchmarks
Consulting Services
We leverage a new interdisciplinary model that brings together a curated collective of senior-level specialists with the specific talent and domain expertise you need. These are some areas our recent work has been focused on:
Business and Organizational Strategy
Evaluation and Decision Frameworks
Forecasting and Measuring Qualitative Value
Analytics, KPI Design, and Success Measurement
Marketing & Communications Architecture
Reputation / Valuation Narrative Development
Representative Clients
About Us
A2K doesn’t believe in one-size-fits-all solutions. We leverage a new interdisciplinary model that brings together a curated collective of senior-level specialists with the specific talent and domain expertise you need. This open innovation model eliminates traditional consulting capacity constraints and ensures that you always have a flexible team that brings fresh approaches, new ideas, and leading-edge solutions.
Leadership
Aaron’s had the privilege of working on strategy, operational execution, and analytics with leading companies including Genentech, Visa, Norton, Roche, Capital One, Verizon, and Lenovo. Always curious, Aaron has a talent for asking the right questions, understanding the business problem, and then designing the right strategies and tactics to deliver results.
Aaron enjoys climbing, snowboarding and anything two-wheeled, from mountain bikes to motorcycles.